Checking Email Analytics

Track who opened, who clicked, and who bounced – then filter by status and download a full report.

After you send emails to your guests, you need to know what happened. Did guests open the email? Did they click the RSVP link? Did the email bounce back because the address was wrong?

Email analytics gives you answers to these questions. With this data, you can understand guest engagement, identify delivery issues, and improve your communication for future events.

Where to find email analytics

Go to Manage Templates → Emails.
Find the email template you want to analyze.
Click on the Analytics button.

Email statuses explained

Each email sent to a guest has a status. Understanding these statuses helps you diagnose delivery issues and clean up your guest list.

Status	Meaning	What you should do
Pending	The email is in the queue waiting to be sent	Wait a few minutes, then refresh
Request	The email has been requested but not yet processed	No action needed
Delivered	The email successfully reached the recipient's inbox	Nothing – this is the goal
Opened	The recipient opened the email	Track this for engagement metrics
Clicked	The recipient clicked a link in the email	Track this for engagement metrics
Invalid Email	The email address format is incorrect (e.g., missing @)	Correct the email address or remove the guest
Missing Email	No email address was provided for this guest	Add an email address or exclude from email sends
Soft Bounce	Temporary delivery failure (e.g., inbox full, server down)	The system will retry automatically
Hard Bounce	Permanent delivery failure (e.g., email address does not exist)	Remove or correct the email address
Error	A technical error occurred during sending	Contact support if the issue persists
Deferred	The sending server delayed delivery (often due to high volume)	No action needed – the system will retry
Spam	The email was marked as spam by the recipient or their provider	Review your content and sender reputation
Unsubscribed	The recipient opted out of receiving future emails	Do not send to this guest again
Blocked	The email was blocked by the recipient's email provider	Check your sender domain verification

Filtering and finding issues

Below the email statistics, you will find a filter that allows you to sort by status. This helps you quickly identify which guests experienced delivery issues.

For example, you can filter to show only guests with Hard Bounce or Invalid Email to see exactly who needs attention.

Resending emails

If a guest did not receive your email, you have two ways to resend it:

Method 1: Resend directly from analytics

Go to the email analytics page.
Find the guest who needs a resend.
Click the Resend button next to their record.
Confirm the resend.

Method 2: Resend from the guest list

Go to your event's Guest List page.
Find the guest who needs a resend.
Open their guest profile.
Click the Send Email button and choose the template.
Send the email.

Pro tip: If the guest's email address was incorrect, fix it in their profile first, then resend.

Downloading an email report

You can download a complete email report as an Excel file. This report includes your full guest list along with the email status for each guest.

How to download the report

Go to the email analytics page.
Click the Download Report button to download the email report as an excel file.
The file will download automatically.

What the report includes: Guest name, email address, guest date fields, email status, and timestamps for opens and clicks called last activity and the email as a link.

Sending an email as a link

Sometimes a guest's email client has issues receiving emails. Maybe it went to spam, or their server is blocking messages. In these cases, you can send the email as a direct link.

Below the statistics, next to each guest, you will find an email as link button. This generates a unique URL that displays the exact email content in a web browser.

How to use the email link

Go to the email analytics page.
Find the guest who needs the link.
Click the email as link button (usually a chain or link icon).
Copy the generated URL.
Send the link to the guest via WhatsApp, Messenger, SMS, or any other channel.

Why this is useful: The guest can open the link in their browser and access their QR code immediately, even if their email client is not working properly. This is usually the most convenient way to get a guest their QR code and solve the issue quickly.

Status categories

Category	Statuses included	What it means
Success	Delivered, Opened, Clicked	The email was received and engaged with
Temporary issues	Pending, Request, Soft Bounce, Deferred	The system will retry automatically
Permanent failures	Hard Bounce, Invalid Email, Missing Email	Action required from you
Rejected	Spam, Unsubscribed, Blocked	The email was not wanted or allowed
System errors	Error	Contact support if persistent

Understanding delivery issues

Soft Bounce vs. Hard Bounce

Type	Meaning	Example	Retry?
Soft Bounce	Temporary issue	Inbox full, out of office auto-responder	Yes, system retries automatically
Hard Bounce	Permanent issue	Email address doesn't exist, domain invalid	No, address is marked as invalid

Invalid Email vs. Missing Email

Status	Meaning	Solution
Invalid Email	Email address format is wrong (e.g., "john@.com")	Correct the email address format
Missing Email	No email address in the guest's profile	Add an email address to the guest record

Spam, Blocked, and Unsubscribed

Status	Meaning	Prevention
Spam	Recipient or provider marked email as spam	Use verified sender domain, avoid spammy language
Blocked	Provider rejected the email	Check your sender reputation and domain verification
Unsubscribed	Guest opted out of future emails	Respect this – do not send again

What to do with problem statuses

After your send, use the filter to identify guests with issues:

Go to the email analytics page.
Use the filter by status dropdown to select, for example, "Hard Bounce."
Review the list of affected guests.
Take action:

Status	Action
Hard Bounce	Correct the email address or remove the guest
Invalid Email	Fix the email address format
Missing Email	Add an email address to the guest profile
Unsubscribed	Do not send future emails to this guest
Spam / Blocked	Review your sender domain and email content

To fix an email address, go to your Guest List, find the guest, edit their profile, and then resend the template from there.

Example analytics dashboard

After sending an invitation to 1,000 guests, you might see:

Status	Count	What it means
Delivered	850	Successfully delivered
Opened	420	42% of delivered were opened
Clicked	120	12% of delivered clicked a link
Hard Bounce	30	30 invalid or non-existent addresses
Soft Bounce	15	15 temporary failures (system will retry)
Invalid Email	5	5 addresses with formatting errors
Missing Email	0	All guests have email addresses
Spam	2	2 recipients marked as spam
Unsubscribed	3	3 guests opted out

Conclusion: 50 addresses need attention (30 Hard Bounce + 5 Invalid Email + 15 Soft Bounce to monitor). Clean up these addresses before your next send.

Pro tips

Check analytics after every send. Do not wait until after the event. If bounce rates are high, you can still clean your guest list.
Use the status filter. This is the fastest way to find guests with delivery issues.
Download the Excel report. Keep a record of email performance for post-event reporting.
Use the email link for problem guests. If someone claims they didn't receive the email, send them the direct link via messenger or SMS. This solves most issues instantly.
Clean your guest list regularly. Remove or correct addresses with Hard Bounce, Invalid Email, or Spam statuses.
Respect unsubscribes. Do not send again to guests who have unsubscribed. Check-in Pax will block these automatically.
Monitor spam complaints. If you see Spam statuses, review your email content and sending frequency.
Use a verified sender domain. This reduces the chance of Blocked and Spam statuses.

Activating, sending, and scheduling emails
Testing emails and viewing as guest
Resending emails to single guests
Using your own email sender domain